The Hidden Costs: Unpacking the Real GoHighLevel SMS Pricing Model
Are you tired of your GoHighLevel SMS bill feeling like a moving target? One month it’s manageable, the next it’s eating into your agency’s profits. This unpredictability isn’t your fault; it’s built into the standard pay-as-you-go model. To truly understand GoHighLevel SMS pricing, you have to look under the hood at the complex structure it’s built on.
At its core, GoHighLevel leverages Twilio for its messaging infrastructure. This means you’re subject to the standard Twilio pricing GoHighLevel passes on to you, which is based on a per-segment model, not just per message. A single long text can count as two, three, or even more segments—each one adding to your bill.
But the costs don’t stop there. On top of the base segment fee, you’re also paying:
- Carrier Passthrough Fees: Each mobile carrier (like Verizon, AT&T, T-Mobile) adds its own small surcharge to every single message segment sent through its network. These vary by carrier and can change without notice.
- A2P 10DLC Fees: To comply with business messaging regulations, you have to pay registration fees for A2P 10DLC (Application-to-Person 10-Digit Long Code), plus additional per-message surcharges that are, again, passed on to you.
